Marketing

Hercules Ad Campaign

Hercules Forwarding is an award winning asset based motor carrier and customs brokerage, specializing in US to Canada shipments. Hercules offers the service advantages and flexibility of a regional carrier, with the coverage of a national carrier; a crucial difference that has made us one of the fastest growing LTL carriers in the market. Utilizing the latest "green" fleet technology advancements available to truck carriers, Hercules is a responsible partner with both the Canada Border Services Agency and US Customs and Border Protection.

Amplified Communications was hired to design and develop a series of print and new media advertisements, using playful creative and copywriting to get across key benefits and features of their service, while at the same time maintaining the visual branding of the company.

This successful advertising campaign was published in popular magazine's such as Canadian Shipper (in both French and English), and marketed across several social media platforms including Linkedin and Facebook.

Some of the creative was also applied to other corporate marketing materials, including sell sheets and presentation folders.